Press clippings: editorial campaign promoting the enrichment of white bread with vitamins and minerals


Clippings from Bakers Weekly, a trade magazine for the commercial baking industry, documenting the magazine's campaign to persuade bakers to enrich their bread with vitamins and minerals.

Included are articles explaining vitamins and their effect on health; meetings of state and local industry associations which discussed the idea of enrichment; the commercial opportunities offered by enriched bread; other media campaigns relating to enriched bread including notices of radio programs and films; and many other aspects of the topic.


Bakers Weekly

Date [inclusive]: 

1940, March - 1943, December.

Physical Description: 

3 volumes (541 p.)


Cite as: 

Bakers Weekly Press Clippings, Archives & Special Collections, Columbia University Health Sciences Library